Cable & Wireless Communications
Maximizing profits with Kognitio WX2 |
|
An Oracle database needs to know what questions are going to be asked because that determines how the data will be structured, in order that those questions will run quickly. Using Kognitio WX2 means that all the data is in play at the same time, so it doesn’t matter what question is asked or in which order - every answer comes back just as fast!
Guy Hancox, pricing manager, C&WC
The Challenge
How does a company in a fast changing business environment that demands lightning-fast reactions, access vast amounts of data in order to gain the right information to implement an entirely new strategy?
The Solution
Using Kognitio WX2, Cable & Wireless Communications carries out ad hoc analysis on call detail, enabling it to propose compelling communications services for individual customers. At the core of these propositions is an individualized “price pledge” offer enabling the company to bring added value into a mature marketplace and improve its own profitability.
The ROI
Kognitio WX2 helps Cable & Wireless Communications construct price plans to turn a $48m loss into a $224 profit before tax.
Click here to read the full story
back
to case study home
back
to top
