El Corte Ingles
Customer-centric marketing - How Kognitio WX2 helps large retail organisation succeed |
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Using Kognitio WX2, we can substantially increase the accuracy in all aspects of our marketing campaign planning simply by doubling the size of our system, which in turn doubles the size of data it can hold and we can analyse
El Corte Inglés
The Challenge
How does a leading retail company with huge volumes of raw data achieve leadership
in personalisation of its marketing approach?
The Solution
Using its Kognitio WX2 system with effective upgrades in size and power, El Corte Inglés has achieved its goal
The ROI
Kognitio WX2 has helped ECI to consistently run targeted marketing campaigns and substantially increase its business.
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