Torch Telecommunications (now Kingston)
How Torch Telecommunications used Kognitio WX2 to open up the possibilities |
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One day, the sorts of things we are doing with WX2 may become standard industry practice. Until then, we’ll keep them to ourselves. And when the rest of the telecommunications world begins doing this, you can be sure that Torch will have discovered new ways of staying in front. For now, we’ll say that our Kognitio WX2 system lets a manager ask a complex question of a very large database, and get a simple answer very quickly
Ian McKellar, financial director, Torch Communications
The Challenge
How does a telecommunications company that’s already gathering over 30 million rows of data each month, access, manage and translate that data into profitable information and develop precise knowledge of individual customer needs?
The Solution
Using Kognitio WX2, Torch Telecommunications has the technical, analytical and business muscle to turn oceans of weekly data into valuable, actionable information that forms the basis of decisions that build new business and customer loyalty.
The ROI
Fast data analysis has lead to a definite competitive advantage and a significant increase in profits.
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